Brand New Formulas?.Maximum strength Benzocaine desensitizing gels and creams. Unscented, smooth and slick formulas. Use Tush-Eze for those times when you need a little help easing comfortably into anal play. Maybe your toy is larger than you or your partner is used to, or maybe you haven't had much anal experience. Either way, sometimes a little help goes a long way. Tush-Eze is there to lend a hand. Specially designed to be used anally, this product is designed to not only lubricate but to desensitize the area for quicker warm ups and an entirely pleasant experience. It really does work well, and some of the most positive feedback we receive comes from people who are new to anal play. If you or your partner is experiencing discomfort during anal activity, try applying a little dab of Tush-Eze. 1.5 Fl. Oz.